The French fashion house Zadig & Voltaire, which fosters casual, boho and rock styles with a significant dash of cool elegance, presents its new fragrant pair in September 2016 announced with the slogan "This is Zadig!". The perfume pair consists of a feminine and a masculine edition: This is Her! and This is Him!. The perfumes are created in cooperation with the company Beaute Prestige International (BPI).
Cecilia Bönström, artistic director of Zadig & Voltaire, said to wwd that the idea was to break from what already existed on the market and “to find a balance of something really clean and something darker, more mysterious.”
The dark, oriental - woody This is Him is made of grapefruit aroma, black pepper, incense, milky sandalwood and vanilla. Behind this creation we find the famous perfumers Nathalie Lorson and Aurelien Guichard. It is available as a 50 ml Eau de Toilette.
The bottles have a simple design with cracked edges, white for her for and black for him. The precious materials, with sandalwood as a signature, and the cool design try to offer something new in accordance with the edgy image of the brand.