The purpose of the campaign is to raise awareness among consumers: purchasing (212)RED VIP Rosé makes you a powerful force in the fight to end AIDS. Friendship and collaboration are among the values promoted by 212 VIP.
(RED) IS THE NEW ROSÉ
The flacon is a buoyant reinterpretation of 212 VIP Rosé. For a luxurious effect, the ultra-feminine silhouette is rendered in a metalized red hue, the color that typically identifies the products launch in association with (RED) organization. However, red is not any color for the brand; since Carolina Herrera’s inception in 1981, red has not only dominated the fashion chromatic palette, it has also colored many of the quintessential perfumes of the house.
A spicy floral with optimistic and sensual character that blends crunchy Tomato, a sweet Tiramisu accord and the sophisticated Queenwood